Interpretive Planning

An amazing visitor experience starts with a great plan.

Whether you’re charting a course for your organization for the next 20 years or developing a fundraising pitch, I’ll walk with you every step of the way.

How I can help

  • Strategy

    Start at the beginning. A quick call with me can help you start on the right path—and stay on it.

  • Vision & Goals

    Set your vision. Whether it’s an organizational goal, or a visitor experience goal, this focuses your

  • Themes

    I believe every site, every project should revolve around one unifying theme. I’ll help you find it.

  • Messages

    What’s your story? Synthesize what you hear from your visitors from engagement into a set of stories. This is what interpretation is all about.

  • Implementation Framework

    What’s next? Set a path for the next 20 years. I’ll help prioritize how you get from today to tomorrow.

Group of people inside a stone and wooden structure with open sides, looking outside and talking, with sunlight and trees visible outside.
Group of people standing on a walkway in a park with trees, grass, and the Washington Monument in the background.

Meeting with NPS staff on the National Mall in D.C.

A whiteboard with the question 'What do you want visitors to do?' written at the top, surrounded by colorful sticky notes with handwritten responses about respecting nature, enjoying space, and being considerate of others. Handwritten notes and ideas are scattered around, emphasizing engagement with nature and respectful behavior.

Asking your members about their goals for your organization is a key insight.

A group of people walking on a dirt path surrounded by trees and greenery on a sunny day.

Tour of the Delaware Canal in New Hope, Pennsylvania.

A map titled 'Places of Opportunity or Possibility' showing historical features, with yellow sticky notes attached to various locations, created by John Blackmer in 2007.

Everyone loves a map. Post-it engagement activity at River Bend Nature Center in Faribault, Minnesota.